Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/19641
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management studies | en_US |
| dc.date.accessioned | 2014-06-23T13:44:46Z | - |
| dc.date.available | 2014-06-23T13:44:46Z | - |
| dc.date.issued | 2014-06-23 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/19641 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | xi, 370p. | en_US |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | A study on guarantee and warranty in the marketing of consumer durables | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Abraham, Saji | en_US |
| dc.subject.keyword | Consumer durables | en_US |
| dc.subject.keyword | Guarantee | en_US |
| dc.subject.keyword | Marketing | en_US |
| dc.subject.keyword | Warranty | en_US |
| dc.description.note | Bibliography p.329-360, Appendix p. 361-370 | en_US |
| dc.contributor.guide | Zacharias, Siby | en_US |
| dc.publisher.place | Kottayam | en_US |
| dc.publisher.university | Mahatma Gandhi University | en_US |
| dc.publisher.institution | School of Management and Business Studies | en_US |
| dc.date.registered | 11/10/2006 | en_US |
| dc.date.completed | 20/12/2012 | en_US |
| dc.date.awarded | 05/11/2013 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | School of Management and Business Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 6.97 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 895.26 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 1.3 MB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 12.34 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 24.7 kB | Adobe PDF | View/Open | |
| 06_list_of_tables.pdf | 20.81 kB | Adobe PDF | View/Open | |
| 07_list_of_figures.pdf | 10.06 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 325.07 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 291.94 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 454.01 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 12_summary.pdf | 98.74 kB | Adobe PDF | View/Open | |
| 13_conclusion.pdf | 86.31 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 193.19 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 69.57 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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