Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/195063
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2018-03-13T06:09:31Z | - |
| dc.date.available | 2018-03-13T06:09:31Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/195063 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | xii, 329p., xxxi | |
| dc.language | English | |
| dc.relation | No. of references 188 | |
| dc.rights | university | |
| dc.title | Strategic management in the Indian pharmaceutical industry_focus on marketing strategies | |
| dc.title.alternative | - | |
| dc.creator.researcher | Chandrasekar, K S | |
| dc.subject.keyword | Alembic | |
| dc.subject.keyword | Glaxo | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Pharmaceutical | |
| dc.subject.keyword | Ranbaxy | |
| dc.description.note | Bibliography p. xv, xxxi, Appendix given | |
| dc.contributor.guide | Kaliyamoorthy, S | |
| dc.publisher.place | Karaikudi | |
| dc.publisher.university | Alagappa University | |
| dc.publisher.institution | Alagappa Institute of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2000 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Alagappa Institute of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 29.89 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 325.85 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 220.08 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 83.73 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 28.35 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 376.42 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 43.85 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 2.55 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.8 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 1.51 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 3.71 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.87 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 2.45 MB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 15_appendices.pdf | 3.77 MB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 555.61 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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