1. Shodhganga@INFLIBNET
  2. Alagappa University
  3. Alagappa Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/195063
Title: Strategic management in the Indian pharmaceutical industry_focus on marketing strategies
Researcher: Chandrasekar, K S
Guide(s): Kaliyamoorthy, S
Keywords: Alembic
Glaxo
Management
Marketing
Pharmaceutical
Ranbaxy
University: Alagappa University
Completed Date: 2000
Abstract: Abstract not available newline newline
Pagination: xii, 329p., xxxi
URI: http://hdl.handle.net/10603/195063
Appears in Departments:Alagappa Institute of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File29.89 kBAdobe PDFView/Open
02_certificate.pdf325.85 kBAdobe PDFView/Open
03_declaration.pdf220.08 kBAdobe PDFView/Open
04_acknowledgement.pdf83.73 kBAdobe PDFView/Open
05_contents.pdf28.35 kBAdobe PDFView/Open
06_list of tables.pdf376.42 kBAdobe PDFView/Open
07_list of figures.pdf43.85 kBAdobe PDFView/Open
08_chapter 1.pdf2.55 MBAdobe PDFView/Open
09_chapter 2.pdf1.8 MBAdobe PDFView/Open
10_chapter 3.pdf1.51 MBAdobe PDFView/Open
11_chapter 4.pdf3.71 MBAdobe PDFView/Open
12_chapter 5.pdf1.87 MBAdobe PDFView/Open
13_chapter 6.pdf2.45 MBAdobe PDFView/Open
14_chapter 7.pdf1.27 MBAdobe PDFView/Open
15_appendices.pdf3.77 MBAdobe PDFView/Open
16_bibliography.pdf555.61 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: