Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/194528
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2018-03-06T05:23:10Z | - |
| dc.date.available | 2018-03-06T05:23:10Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/194528 | - |
| dc.description.abstract | newline | |
| dc.format.extent | Xxxi,456p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Recent Marketing Strategies of Comercial Banks in Kerala Its Impact and Implications | |
| dc.title.alternative | ||
| dc.creator.researcher | Visalakshi, C A | |
| dc.subject.keyword | Commercial banks | |
| dc.subject.keyword | Customer | |
| dc.subject.keyword | Kerala | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Marketing mix | |
| dc.subject.keyword | NRI | |
| dc.description.note | Bibliography p. 421-431 Appendices 432-456 | |
| dc.contributor.guide | Sonny, V A | |
| dc.publisher.place | Kottayam | |
| dc.publisher.university | Mahatma Gandhi University | |
| dc.publisher.institution | Bharata Mata College | |
| dc.date.registered | 23/06/010 | |
| dc.date.completed | 19/10/2015 | |
| dc.date.awarded | 05/11/2016 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Bharata Mala College | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10_chapter1.pdf | Attached File | 366.66 kB | Adobe PDF | View/Open |
| 11_chapter2.pdf | 322.46 kB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 1.36 MB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 1.17 MB | Adobe PDF | View/Open | |
| 14_chapter5.pdf | 475.63 kB | Adobe PDF | View/Open | |
| 15_chapter6.pdf | 3.54 MB | Adobe PDF | View/Open | |
| 16_chapter7.pdf | 4.19 MB | Adobe PDF | View/Open | |
| 17_chapter8.pdf | 1.47 MB | Adobe PDF | View/Open | |
| 18_bibliography.pdf | 585.81 kB | Adobe PDF | View/Open | |
| 19_appendices.pdf | 3.31 MB | Adobe PDF | View/Open | |
| 1_title.pdf | 126.13 kB | Adobe PDF | View/Open | |
| 2_declaration.pdf | 116.27 kB | Adobe PDF | View/Open | |
| 3_certificate.pdf | 109.12 kB | Adobe PDF | View/Open | |
| 4_abstract.pdf | 92.64 kB | Adobe PDF | View/Open | |
| 5_acknowledgement.pdf | 99.84 kB | Adobe PDF | View/Open | |
| 6_contents.pdf | 138.79 kB | Adobe PDF | View/Open | |
| 7_list_of_tables.pdf | 115.89 kB | Adobe PDF | View/Open | |
| 8_list_of_figures.pdf | 99.26 kB | Adobe PDF | View/Open | |
| 9_abbreviations.pdf | 102.88 kB | Adobe PDF | View/Open |
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