1. Shodhganga@INFLIBNET
  2. Goa University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/194156
Title: Effects of message framing consumer social responsibility and brand reputation on customers willingness to pay in cause related marketing
Researcher: Oliveira, Pinto Raina Maria
Guide(s): Mekoth, Nandakumar
Keywords: Brand reputation
Cause Related Marketing
Consumer Social Responsibility
Customer and Experiment
Message framing
Willingness To Pay
University: Goa University
Completed Date: 2016
Abstract: Available
Pagination: 260 p.
URI: http://hdl.handle.net/10603/194156
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File195.7 kBAdobe PDFView/Open
02_dedication.pdf206.27 kBAdobe PDFView/Open
03_declaration.pdf195.52 kBAdobe PDFView/Open
04_certificate.pdf198.75 kBAdobe PDFView/Open
05_acknowledgements.pdf422.68 kBAdobe PDFView/Open
06_abstract.pdf332.06 kBAdobe PDFView/Open
07_content.pdf286.62 kBAdobe PDFView/Open
08_tables figures and abbreviations.pdf255.2 kBAdobe PDFView/Open
09_chapter 1.pdf607.29 kBAdobe PDFView/Open
10_chapter 2.pdf543.37 kBAdobe PDFView/Open
11_chapter 3.pdf493.5 kBAdobe PDFView/Open
12_chapter 4.pdf697.56 kBAdobe PDFView/Open
13_chapter 5.pdf1.49 MBAdobe PDFView/Open
14_chapter 6.pdf398.2 kBAdobe PDFView/Open
15_references.pdf282.23 kBAdobe PDFView/Open
16_appendix.pdf1.59 MBAdobe PDFView/Open
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