Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/193214
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2018-02-28T05:52:26Z | - |
| dc.date.available | 2018-02-28T05:52:26Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/193214 | - |
| dc.description.abstract | Ethical behaviour is the application of our understanding of what is good and right to the activities and pursuits that we call business In such business activities advertising is a powerful tool However there is a perception that advertising is a world of make believe where desires are created making people by pass their rational thinking and buy things that they may not want or cannot afford newline newline | |
| dc.format.extent | 277p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Ethical dilemmas of advertisement based communication affecting the rights and preferences of indian consumers | |
| dc.title.alternative | ||
| dc.creator.researcher | Krishna Prasad Shetty K | |
| dc.subject.keyword | Advertisement | |
| dc.description.note | Reference 137 - 142p. | |
| dc.contributor.guide | Hari Krishna Maram | |
| dc.publisher.place | Bengaluru | |
| dc.publisher.university | Jain University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | 07/09/2013 | |
| dc.date.completed | 11/01/2018 | |
| dc.date.awarded | 02/02/2018 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01.title page.pdf | Attached File | 37.98 kB | Adobe PDF | View/Open |
| 02.declaration.pdf | 30.6 kB | Adobe PDF | View/Open | |
| 03.certificate.pdf | 30.16 kB | Adobe PDF | View/Open | |
| 04.acknowledgement.pdf | 38.73 kB | Adobe PDF | View/Open | |
| 05.contents.pdf | 53.77 kB | Adobe PDF | View/Open | |
| 06.list of figures & tables.pdf | 68.73 kB | Adobe PDF | View/Open | |
| 07.abstract.pdf | 37.74 kB | Adobe PDF | View/Open | |
| 08.chapter 1.pdf | 60.12 kB | Adobe PDF | View/Open | |
| 09.chapter 2.pdf | 101.85 kB | Adobe PDF | View/Open | |
| 10.chapter 3.pdf | 95.78 kB | Adobe PDF | View/Open | |
| 11.chapter 4.pdf | 1.19 MB | Adobe PDF | View/Open | |
| 12.chapter 5.pdf | 52.46 kB | Adobe PDF | View/Open | |
| 13.chapter 6.pdf | 36.26 kB | Adobe PDF | View/Open | |
| 14.references.pdf | 67 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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