Cause related marketing in creation of trust through corporate social responsibility

Abstract

The purpose of this research endeavor is to evaluate the direct effects of cause campaign on trust and emotional benefits on trust This study has adopted the PLSSEM approach to test the hypotheses relating to the relationship among the exogenous constructs such as Cause rubric cause consequential cause span cause purview Emotional benefits with the endogenous construct trust The model of the current study has a mediating construct also Therefore there exists model complexity newline