Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/191471
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2018-02-15T05:40:46Z | - |
| dc.date.available | 2018-02-15T05:40:46Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/191471 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | 220p., lxiii | |
| dc.language | English | |
| dc.relation | No. of references 139 | |
| dc.rights | university | |
| dc.title | Creativity in print advertisement_dimensions and impact_With special reference to service sector | |
| dc.title.alternative | - | |
| dc.creator.researcher | Sharma, Haridayal | |
| dc.subject.keyword | Advertisment | |
| dc.subject.keyword | Commerce | |
| dc.subject.keyword | Creativity | |
| dc.subject.keyword | Dimensions | |
| dc.subject.keyword | Impact | |
| dc.subject.keyword | Sector | |
| dc.description.note | Bibliography p. lv-lxiii, Appendix p. i-liv | |
| dc.contributor.guide | Selvam, M | |
| dc.publisher.place | Karaikudi | |
| dc.publisher.university | Alagappa University | |
| dc.publisher.institution | Department of International Business and Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2007 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of International Business & Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 311.42 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 250.62 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 331.93 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 199.91 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 832.35 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 2.22 MB | Adobe PDF | View/Open | |
| 07_list of plots.pdf | 466.46 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 15.39 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 27.62 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 33.08 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 33.33 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 20.16 MB | Adobe PDF | View/Open | |
| 13_appendices.pdf | 32.76 MB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 5.88 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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