Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/191459
| Title: | Marketing strategies of Indian Overseas Bank |
| Researcher: | Sethuraman, J |
| Guide(s): | Chidambaram, R M |
| Keywords: | Analysis Banking Heterogeneity Marketing Perishability Strategies |
| University: | Alagappa University |
| Completed Date: | 2000 |
| Abstract: | Abstract not available newline newline |
| Pagination: | iv, 261p. |
| URI: | http://hdl.handle.net/10603/191459 |
| Appears in Departments: | Department of Bank Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 304.49 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 312.39 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 1.33 MB | Adobe PDF | View/Open | |
| 04_contents.pdf | 227.6 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 471.59 kB | Adobe PDF | View/Open | |
| 06_list of abbreviations.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 07_list of appendices.pdf | 920.78 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 41.52 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 15.94 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 13.25 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 52.26 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 22.28 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 2.66 MB | Adobe PDF | View/Open | |
| 14_appendices.pdf | 66.6 MB | Adobe PDF | View/Open |
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