1. Shodhganga@INFLIBNET
  2. University of Jammu
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/190253
Title: Influence of Social Media Engagement on Purchase Behaviour of Generation Y
Researcher: Rani Anu
Guide(s): Hardeep Chahal
Keywords: Social Media Engagement, Purchase Behaviour, Brand Equity, Value Co-creation, Competitive Advantage
University: University of Jammu
Completed Date: 18-04-2017
Abstract: Influence of Social Media Engagement on Purchase newlineBehaviour of Generation Y newline newline
Pagination: 187 total pages
URI: http://hdl.handle.net/10603/190253
Appears in Departments:Department of Commerce

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01_title.pdfAttached File30.74 kBAdobe PDFView/Open
02_certificate.pdf43.32 kBAdobe PDFView/Open
03_acknowledgment.pdf6.64 kBAdobe PDFView/Open
04_contents.pdf5.07 kBAdobe PDFView/Open
05_preface.pdf41.18 kBAdobe PDFView/Open
06_list of figures, tables, abbreviations.pdf55.36 kBAdobe PDFView/Open
07_chapter 1.pdf553.16 kBAdobe PDFView/Open
08_chapter 2.pdf361.53 kBAdobe PDFView/Open
09_chatper 3.pdf807.39 kBAdobe PDFView/Open
10_chapter 4.pdf492.1 kBAdobe PDFView/Open
11_chapter 5.pdf439.21 kBAdobe PDFView/Open
12_chapter 6.pdf348.85 kBAdobe PDFView/Open
13_bibliography.pdf382.65 kBAdobe PDFView/Open
14_annexure.pdf390.37 kBAdobe PDFView/Open
abstract.pdf479.11 kBAdobe PDFView/Open
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