Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/188697
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Administration | |
| dc.date.accessioned | 2018-01-15T10:21:51Z | - |
| dc.date.available | 2018-01-15T10:21:51Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/188697 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xxii, 480p. | |
| dc.language | English US | |
| dc.relation | 464-487 | |
| dc.rights | university | |
| dc.title | A study on the effectiveness of emotional versus rational appeals in Indian advertising scenario | |
| dc.title.alternative | ||
| dc.creator.researcher | Mahapatra, Sabita | |
| dc.subject.keyword | Effectiveness | |
| dc.subject.keyword | Emotional | |
| dc.subject.keyword | Persuasion | |
| dc.subject.keyword | Rational | |
| dc.subject.keyword | Scenario | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Misra, S K | |
| dc.publisher.place | Bhubaneshwar | |
| dc.publisher.university | Utkal University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2003 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 32cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 30.5 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 28.88 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 16.95 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 62.82 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 69.06 kB | Adobe PDF | View/Open | |
| 06_list of abbreviation.pdf | 21.18 kB | Adobe PDF | View/Open | |
| 07_preface.pdf | 178.02 kB | Adobe PDF | View/Open | |
| 08_list of table.pdf | 145.59 kB | Adobe PDF | View/Open | |
| 09_list of figures.pdf | 57.57 kB | Adobe PDF | View/Open | |
| 10_list of graphs.pdf | 68.51 kB | Adobe PDF | View/Open | |
| 11_chapter 1.pdf | 837.54 kB | Adobe PDF | View/Open | |
| 12_chapter 2.pdf | 1.42 MB | Adobe PDF | View/Open | |
| 13_chapter 3.pdf | 2.09 MB | Adobe PDF | View/Open | |
| 14_chapter 4.pdf | 646.86 kB | Adobe PDF | View/Open | |
| 15_chapter 5.pdf | 1.87 MB | Adobe PDF | View/Open | |
| 16_chapter 6.pdf | 13.73 MB | Adobe PDF | View/Open | |
| 17_chapter 7.pdf | 607.04 kB | Adobe PDF | View/Open | |
| 18_chapter 8.pdf | 179.71 kB | Adobe PDF | View/Open | |
| 19_summary and findings.pdf | 1.93 MB | Adobe PDF | View/Open | |
| 20_bibliography.pdf | 549.76 kB | Adobe PDF | View/Open | |
| 21_annexure.pdf | 218.44 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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