1. Shodhganga@INFLIBNET
  2. Utkal University
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/188697
Title: A study on the effectiveness of emotional versus rational appeals in Indian advertising scenario
Researcher: Mahapatra, Sabita
Guide(s): Misra, S K
Keywords: Effectiveness
Emotional
Persuasion
Rational
Scenario
University: Utkal University
Completed Date: 2003
Abstract: Abstract not available
Pagination: xxii, 480p.
URI: http://hdl.handle.net/10603/188697
Appears in Departments:Department of Business Administration

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01_title page.pdfAttached File30.5 kBAdobe PDFView/Open
02_certificate.pdf28.88 kBAdobe PDFView/Open
03_declaration.pdf16.95 kBAdobe PDFView/Open
04_acknowledgement.pdf62.82 kBAdobe PDFView/Open
05_table of content.pdf69.06 kBAdobe PDFView/Open
06_list of abbreviation.pdf21.18 kBAdobe PDFView/Open
07_preface.pdf178.02 kBAdobe PDFView/Open
08_list of table.pdf145.59 kBAdobe PDFView/Open
09_list of figures.pdf57.57 kBAdobe PDFView/Open
10_list of graphs.pdf68.51 kBAdobe PDFView/Open
11_chapter 1.pdf837.54 kBAdobe PDFView/Open
12_chapter 2.pdf1.42 MBAdobe PDFView/Open
13_chapter 3.pdf2.09 MBAdobe PDFView/Open
14_chapter 4.pdf646.86 kBAdobe PDFView/Open
15_chapter 5.pdf1.87 MBAdobe PDFView/Open
16_chapter 6.pdf13.73 MBAdobe PDFView/Open
17_chapter 7.pdf607.04 kBAdobe PDFView/Open
18_chapter 8.pdf179.71 kBAdobe PDFView/Open
19_summary and findings.pdf1.93 MBAdobe PDFView/Open
20_bibliography.pdf549.76 kBAdobe PDFView/Open
21_annexure.pdf218.44 kBAdobe PDFView/Open
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