Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/188476
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2018-01-15T09:33:17Z | - |
| dc.date.available | 2018-01-15T09:33:17Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/188476 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xxvii, 719p. | |
| dc.language | English US | |
| dc.relation | 296-298 | |
| dc.rights | university | |
| dc.title | Media competition in advertising with special reference to consumer non durable | |
| dc.title.alternative | ||
| dc.creator.researcher | Gowan, Dheeraj | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Competition | |
| dc.subject.keyword | Consumer | |
| dc.subject.keyword | Magazines | |
| dc.subject.keyword | Media | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Sharma, Prem Chand | |
| dc.publisher.place | Jaunpur | |
| dc.publisher.university | V. B. S. Purvanchal University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2009 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 32cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 56.55 kB | Adobe PDF | View/Open |
| 02_foreword.pdf | 23.66 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 18 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 101.09 kB | Adobe PDF | View/Open | |
| 05_index.pdf | 51.71 kB | Adobe PDF | View/Open | |
| 06_list of exhibits.pdf | 461.58 kB | Adobe PDF | View/Open | |
| 07_abbreviation.pdf | 8.46 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 634.44 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 352.78 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 8.91 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 354.27 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 56.54 kB | Adobe PDF | View/Open | |
| 13_conclusion.pdf | 66.75 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 55.17 kB | Adobe PDF | View/Open | |
| 15_questionnaires.pdf | 110.75 kB | Adobe PDF | View/Open | |
| 16_list of table.pdf | 15.07 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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