Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/188456
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | commerce | |
| dc.date.accessioned | 2018-01-15T09:26:12Z | - |
| dc.date.available | 2018-01-15T09:26:12Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/188456 | - |
| dc.description.abstract | None newline | |
| dc.format.extent | xxxviii,367p. | |
| dc.language | English US | |
| dc.relation | xxii to xxxviii | |
| dc.rights | university | |
| dc.title | Impact of brand equity dimensions on buying behaviour for cell phones | |
| dc.title.alternative | - | |
| dc.creator.researcher | Ambujakshan, Anupama | |
| dc.subject.keyword | brand equity dimensions | |
| dc.subject.keyword | buying behaviour | |
| dc.subject.keyword | cell phones | |
| dc.description.note | - | |
| dc.contributor.guide | Brahmbhatt Desai, Mamta | |
| dc.publisher.place | Ahmedabad | |
| dc.publisher.university | Gujarat University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | February, 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 83.59 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 81.97 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 93.13 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 97.15 kB | Adobe PDF | View/Open | |
| 05_list of table & abbriviations.pdf | 230.84 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 75 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 989.56 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 711.86 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 391.98 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 563.29 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 2.97 MB | Adobe PDF | View/Open | |
| 12_conclusion.pdf | 132.57 kB | Adobe PDF | View/Open | |
| 13_bibilography.pdf | 151.76 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 20.91 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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