Comparative study of development of independent business owners IBOs with special reference to role of Aamway India Enterprises in Pune and Pimpri Chinchwad area

Abstract

The researcher wants to bring it to the notice that the comparative study of direct marketing companies is already studied in previous researches. The literature in support of that has been studied and included in thesis. The main intension of this research work is to find out the development of Independent Business Owners (IBOs). The parameters for development of IBOs considered here are Personality Development, Life Style, Business Development, Business Security and Income Level and IBOs satisfaction level towards Amway products. This will help the company to know whether the IBOs are benefited or not. If not what will be the positive action to be taken by company. Satisfaction level of IBOs towards Amway products judged on the basis of Quality, Availability, Price, Offers, Services and Overall rating. 2. Review of Literature: The aim of this chapter is to provide the reader with a literature review concerning the research area and topic selected for the current research. The researcher is trying to find out the gap between earlier research and the topic related to this research. newlinexxiv newlineRobin Croft and Helen Woodruff, 1996, say in their research paper Network Marketing: The Ultimate in International Distribution?and#8223; in Journal of Marketing Management that with the help of six strategic goals Amway network marketing is by no means uniquely suited to the Japanese retail market. Anne T. Coughlan and Kent Grayson, 1998, reveals in their research paper Network marketing organizations: Compensation plans, retail network growth, and profitabilityand#8223; in the International Journal of Research in Marketing that retail selling channels that use independent distributors not only to buy and resell product at retail, but also to recruit new distributors into a growing network over time. Commissions and markups on personal sales volumes and net commissions on the personal sales volumes of down lines are the methods of compensation commonly used to motivate NMO distributors. 3. Rationale and significance of the study: newlineThe researche