Vruttapatrankadun vachakanchya badalatya apeksha

Abstract

Changing Expectations of Readers from Newspapers newlineIntroduction: - newlineNewspapers hold an important position in human life. They are looked upon as supporting pillars of democracy. Previously, Newspapers and objectives behind them and their readers were of different type. Pre-independence Newspapers had the objectives of enlightenment and propagation of freedom. But after independence the objectives changed and the readers also changed. The standpoint and goals got changed. Bahujan Hit Rakshan [Protection of well-being of the masses] and the enlightenment of masses replaced the objectives of propagation of freedom. The face as well as the interior of newspapers underwent changes, resulting in the changing expectations of readers from newspapers. newline newlineThe arrival of new newspapers and growing literacy of people caused the widening range of peoples knowledge. So they expected high quality enlightenment (preaching) from newspapers. Newspapers witnessed changes from industrialization to globalization. Information technology opened new gates to newspapers. The world became a global village and with this grew the responsibility of newspapers. Their interiors as well as exteriors changed. Readers increased in numbers. All the peoples, including illiterate labor to genius scientists understood the inevitability of newspapers. They started feeling the need of this trustworthy means to gain knowledge. During the course of time with growing awareness their expectations also increased. I have chosen this subject to find out whether Newspapers have changed in accordance with peoples expectations. newline newlineThe concept of newspapers (journalism), history, aims of pre-independence newspapers, aims of after independence newspapers have been discussed in the first chapter of the research thesis. newline newlineThe relationship between newspapers and readers former readers subject (issues) of newspapers, roles of editors, levels of readers, after independence newspapers and their role, recent (present) newspapers and their role, changing interests of readers, r