1. Shodhganga@INFLIBNET
  2. Jain University
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/184923
Title: Brand choice framework for drugs
Researcher: Smitha Sarma Ranganathan
Guide(s): Vivekanand
Keywords: Anti Hypertensive
Drugs
University: Jain University
Completed Date: 10/08/2017
Abstract: The Pharmaceutical market is distinctive in the sense that physicians are the most newlinepowerful decision makers in terms of treatment and wield significant power over prescription choices. Hence, marketers promote their products directly to physicians to facilitate favourable newlineprescription generation by them. newline
Pagination: 291p.
URI: http://hdl.handle.net/10603/184923
Appears in Departments:Department of Management

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01.title page.pdfAttached File26.42 kBAdobe PDFView/Open
02.declaration.pdf25.01 kBAdobe PDFView/Open
03.certificate.pdf24.91 kBAdobe PDFView/Open
04.acknowledgement.pdf37.82 kBAdobe PDFView/Open
05.abstract.pdf56.28 kBAdobe PDFView/Open
06.table of contents.pdf55.88 kBAdobe PDFView/Open
07.list of tables & figures.pdf48.67 kBAdobe PDFView/Open
08.chapter 1.pdf77.99 kBAdobe PDFView/Open
09.chapter 2.pdf265.1 kBAdobe PDFView/Open
10.chapter 3.pdf201.65 kBAdobe PDFView/Open
11.chapter 4.pdf126.6 kBAdobe PDFView/Open
12.chapter 5.pdf732.93 kBAdobe PDFView/Open
13.chapter 6.pdf133.07 kBAdobe PDFView/Open
14.chapter 7.pdf170.75 kBAdobe PDFView/Open
15.references.pdf184.94 kBAdobe PDFView/Open
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