1. Shodhganga@INFLIBNET
  2. Jaypee Institute of Information Technology
  3. Jaypee Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/184714
Title: Consumer perspective towards purchase of private label brands: a study on select Indian retailers
Researcher: Singh, Ajay
Guide(s): De, Debdeep
Keywords: consumer looks
profitability
psychographic measures
significant/important attributes
theoretical framework
University: Jaypee Institute of Information Technology
Completed Date: 28/11/2017
Abstract: included newline
URI: http://hdl.handle.net/10603/184714
Appears in Departments:Jaypee Business School

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01_title.pdfAttached File260.88 kBAdobe PDFView/Open
02_table of contents.pdf427.89 kBAdobe PDFView/Open
03_declaration.pdf518.54 kBAdobe PDFView/Open
04_certificate.pdf490.75 kBAdobe PDFView/Open
05_acknowledgement.pdf424.68 kBAdobe PDFView/Open
06_abstract.pdf307.35 kBAdobe PDFView/Open
07_list of acronyms and abbrevations.pdf422.52 kBAdobe PDFView/Open
08_list of figures and tables.pdf477.67 kBAdobe PDFView/Open
09_chapter1.pdf587.98 kBAdobe PDFView/Open
10_chapter2.pdf864.95 kBAdobe PDFView/Open
11_chapter3.pdf691.96 kBAdobe PDFView/Open
12_chapter4.pdf914.43 kBAdobe PDFView/Open
13_chapter5.pdf1.35 MBAdobe PDFView/Open
14_chapter6.pdf637.93 kBAdobe PDFView/Open
15_chapter7.pdf541.44 kBAdobe PDFView/Open
16_references.pdf632.54 kBAdobe PDFView/Open
17_appendix.pdf582.03 kBAdobe PDFView/Open
18_synopsis.pdf1.28 MBAdobe PDFView/Open
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