Consumer Attitude towards nonfuel offerings of major Petro retailing Companies in Delhi NCR

Abstract

This study focuses on Non Fuel Retailing (NFR) which consists of all offerings, newlineproducts and services other than auto fuels and those used along with auto fuel i.e. newlinepetrol, diesel, auto LPG, CNG, Lubricant, and fuel additives which do not affects newlinethe norm of petrol retail outlets and are sold on petrol retail outlets (Razdan newlineA.,2010). These include departmental stores, coffee shop, restaurants, courier newlineservices, medicine shops, music stores, auto service stations, pay telephones etc. newlineNFR is very much popular in the global markets. In the US, non fuel sales newlinecontribute to almost 39% of the overall revenue, in the UK and Europe, non fuel newlinecontribute 35-50 % to the overall profitability. Globally it is a very large business newlinewith MNCs like BP, Royal Dutch Shell and Caltex Australia Petroleum Pvt. newlineLimited working on this model. In the US, the penetration of NFR is 90% newlinewhereas, in India it is just 4%. Hence, there is lot of scope of expansion in this newlinesegment. newlineThe objective of the study was to find out the usage pattern of NFR services. The newlineresearch was also aimed to find out the factors affecting the selection of NFR newlineoutlets. The most important factor that affects the selection of the NFR outlet was newlinealso studied in this research. Past studies in the field of retail and marketing have newlineidentified several factors and variables like location, price, variety of products, newlinestore atmosphere, quality of products, efficient queuing system, sales person s newlinebehavior, additional space, range of merchandise, post transaction services, newlineavailability of private labels, store layout, parking facility, loyalty cards, any time newlineservice, information and customer service. However to the best of researcher newlineknowledge, no study has so far been carried out to identify the variables or factors newlinethat affect the selection of NFR outlets by the consumers. newline