A study on the Market consumer Orientation of Fuelling stations Case Study on IGL

Abstract

The researcher has attempted to understand the consumers expectations and newlineperceptions with respect to the fuelling stations; what all the fuelling stations newline(which are collectively amongst the largest organized retail chains in India) are newlineattempting to do to manage and leverage on consumer delight; the non-fuel newlinerevenue initiatives taken by the fuelling-stations. Basis all of this what newlinedirections can be drawn for IGL. The effort of the thesis is also to encourage a newlinediscussion, direction that prompts the relevant authorities to review the newlineevolving consumer trends and thereby enable CNG to tap the huge and growing newlineconsuming class. newline newline