1. Shodhganga@INFLIBNET
  2. Anna University
  3. Faculty of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/182143
Title: The determinants of brand extension success an attitude and behaviour based study on FMCG and online brands
Researcher: M, Nithya
Guide(s): Jacob, Jayanth
Keywords: Attitude
Brand
Brands
Extension
Online
University: Anna University
Completed Date: 2017
Abstract: Abstract available
Pagination: xvii, 162p.
URI: http://hdl.handle.net/10603/182143
Appears in Departments:Faculty of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File22.68 kBAdobe PDFView/Open
02_certificate.pdf387.54 kBAdobe PDFView/Open
03_abstract.pdf12.46 kBAdobe PDFView/Open
04_acknowledgement.pdf5.32 kBAdobe PDFView/Open
05_table of content.pdf31.33 kBAdobe PDFView/Open
06_list of symbol and abbreviations.pdf20.59 kBAdobe PDFView/Open
07_chapter 1.pdf172.59 kBAdobe PDFView/Open
08_chapter 2.pdf373.4 kBAdobe PDFView/Open
09_chapter 3.pdf196.69 kBAdobe PDFView/Open
10_chapter 4.pdf516.04 kBAdobe PDFView/Open
11_chapter 5.pdf566.22 kBAdobe PDFView/Open
12_chapter 6.pdf569.18 kBAdobe PDFView/Open
13_chapter 7.pdf319.09 kBAdobe PDFView/Open
14_chapter 8.pdf245.42 kBAdobe PDFView/Open
15_appendix 1.pdf45.52 kBAdobe PDFView/Open
16_appendix 2.pdf44.74 kBAdobe PDFView/Open
17_references.pdf254.78 kBAdobe PDFView/Open
18_list of publication.pdf15.59 kBAdobe PDFView/Open
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