Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/182143
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Sciences | |
| dc.date.accessioned | 2017-11-21T09:30:44Z | - |
| dc.date.available | 2017-11-21T09:30:44Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/182143 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | xvii, 162p. | |
| dc.language | English US | |
| dc.relation | 145-161 | |
| dc.rights | university | |
| dc.title | The determinants of brand extension success an attitude and behaviour based study on FMCG and online brands | |
| dc.title.alternative | ||
| dc.creator.researcher | M, Nithya | |
| dc.subject.keyword | Attitude | |
| dc.subject.keyword | Brand | |
| dc.subject.keyword | Brands | |
| dc.subject.keyword | Extension | |
| dc.subject.keyword | Online | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Jacob, Jayanth | |
| dc.publisher.place | Chennai | |
| dc.publisher.university | Anna University | |
| dc.publisher.institution | Faculty of Management Sciences | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 31cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 22.68 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 387.54 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 12.46 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 5.32 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 31.33 kB | Adobe PDF | View/Open | |
| 06_list of symbol and abbreviations.pdf | 20.59 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 172.59 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 373.4 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 196.69 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 516.04 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 566.22 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 569.18 kB | Adobe PDF | View/Open | |
| 13_chapter 7.pdf | 319.09 kB | Adobe PDF | View/Open | |
| 14_chapter 8.pdf | 245.42 kB | Adobe PDF | View/Open | |
| 15_appendix 1.pdf | 45.52 kB | Adobe PDF | View/Open | |
| 16_appendix 2.pdf | 44.74 kB | Adobe PDF | View/Open | |
| 17_references.pdf | 254.78 kB | Adobe PDF | View/Open | |
| 18_list of publication.pdf | 15.59 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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