1. Shodhganga@INFLIBNET
  2. University of Madras
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/178028
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DC FieldValueLanguage
dc.coverage.spatialManagement studies
dc.date.accessioned2017-11-03T07:14:40Z-
dc.date.available2017-11-03T07:14:40Z-
dc.identifier.urihttp://hdl.handle.net/10603/178028-
dc.description.abstractnewlineIMPACT OF BRAND POSITIONING ON BRAND LOYALTY newlineAND PURCHASE INTENTION WITH REFERENCE TO newlineCONSUMER DURABLES
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleIMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES
dc.title.alternative
dc.creator.researcherHEMALATHA V
dc.description.note
dc.contributor.guideTHENMOZHI R
dc.publisher.placeChennai
dc.publisher.universityUniversity of Madras
dc.publisher.institutionDepartment of Management Studies
dc.date.registered03/01/2008
dc.date.completed
dc.date.awarded16/03/17
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
acknowledgements.pdfAttached File12.27 kBAdobe PDFView/Open
certificate.pdf44.01 kBAdobe PDFView/Open
chapter 1.pdf205.99 kBAdobe PDFView/Open
chapter 2.pdf270.47 kBAdobe PDFView/Open
chapter 3.pdf106.93 kBAdobe PDFView/Open
chapter 4.pdf556.63 kBAdobe PDFView/Open
chapter 5.pdf135.37 kBAdobe PDFView/Open
contents.pdf11.72 kBAdobe PDFView/Open
declaration.pdf19.9 kBAdobe PDFView/Open
list of tables.pdf28.25 kBAdobe PDFView/Open
reference.pdf215.72 kBAdobe PDFView/Open
title.pdf26.23 kBAdobe PDFView/Open
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