Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/178028
| Title: | IMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES |
| Researcher: | HEMALATHA V |
| Guide(s): | THENMOZHI R |
| University: | University of Madras |
| Completed Date: | |
| Abstract: | newlineIMPACT OF BRAND POSITIONING ON BRAND LOYALTY newlineAND PURCHASE INTENTION WITH REFERENCE TO newlineCONSUMER DURABLES |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/178028 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| acknowledgements.pdf | Attached File | 12.27 kB | Adobe PDF | View/Open |
| certificate.pdf | 44.01 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 205.99 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 270.47 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 106.93 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 556.63 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 135.37 kB | Adobe PDF | View/Open | |
| contents.pdf | 11.72 kB | Adobe PDF | View/Open | |
| declaration.pdf | 19.9 kB | Adobe PDF | View/Open | |
| list of tables.pdf | 28.25 kB | Adobe PDF | View/Open | |
| reference.pdf | 215.72 kB | Adobe PDF | View/Open | |
| title.pdf | 26.23 kB | Adobe PDF | View/Open |
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