1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Applied Psychology
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/176764
Title: Impact of brand on consumer behaviour a study on Kolkata city
Researcher: Mitra, Sritama
Guide(s): Bhattacharya, Swaha
Keywords: Behaviour
Brand
Consumer
Impact
Loyalty
University: University of Calcutta
Completed Date: 2010
Abstract: Abstract not available
Pagination: xvi, 148p.
URI: http://hdl.handle.net/10603/176764
Appears in Departments:Department of Applied Psychology

Files in This Item:
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01_title page.pdfAttached File19.48 kBAdobe PDFView/Open
02_content.pdf89.33 kBAdobe PDFView/Open
03_list of table.pdf118.87 kBAdobe PDFView/Open
04_list of figures.pdf121.03 kBAdobe PDFView/Open
05_preface.pdf193.33 kBAdobe PDFView/Open
06_chapter 1.pdf417.13 kBAdobe PDFView/Open
07_chapter 2.pdf1.45 MBAdobe PDFView/Open
08_chapter 3.pdf510.95 kBAdobe PDFView/Open
09_chapter 4.pdf789.85 kBAdobe PDFView/Open
10_chapter 5.pdf2.09 MBAdobe PDFView/Open
11_summary and conclusions.pdf737.68 kBAdobe PDFView/Open
12_references.pdf574.94 kBAdobe PDFView/Open
13_appendix.pdf4.95 kBAdobe PDFView/Open
14_appendix 1.pdf23.74 kBAdobe PDFView/Open
15_appendix 2.pdf122.8 kBAdobe PDFView/Open
16_appendix 3.pdf68.74 kBAdobe PDFView/Open
17_appendix 4.pdf41.59 kBAdobe PDFView/Open
18_appendix 7.pdf20.09 kBAdobe PDFView/Open
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