1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Applied Psychology
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/176764
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DC FieldValueLanguage
dc.coverage.spatialApplied Psychology
dc.date.accessioned2017-10-31T05:05:01Z-
dc.date.available2017-10-31T05:05:01Z-
dc.identifier.urihttp://hdl.handle.net/10603/176764-
dc.description.abstractAbstract not available
dc.format.extentxvi, 148p.
dc.languageEnglish US
dc.relation133-148
dc.rightsuniversity
dc.titleImpact of brand on consumer behaviour a study on Kolkata city
dc.title.alternative
dc.creator.researcherMitra, Sritama
dc.subject.keywordBehaviour
dc.subject.keywordBrand
dc.subject.keywordConsumer
dc.subject.keywordImpact
dc.subject.keywordLoyalty
dc.description.noteData not available
dc.contributor.guideBhattacharya, Swaha
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Applied Psychology
dc.date.registeredn.d.
dc.date.completed2010
dc.date.awardedn.d.
dc.format.dimensions33cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Applied Psychology

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File19.48 kBAdobe PDFView/Open
02_content.pdf89.33 kBAdobe PDFView/Open
03_list of table.pdf118.87 kBAdobe PDFView/Open
04_list of figures.pdf121.03 kBAdobe PDFView/Open
05_preface.pdf193.33 kBAdobe PDFView/Open
06_chapter 1.pdf417.13 kBAdobe PDFView/Open
07_chapter 2.pdf1.45 MBAdobe PDFView/Open
08_chapter 3.pdf510.95 kBAdobe PDFView/Open
09_chapter 4.pdf789.85 kBAdobe PDFView/Open
10_chapter 5.pdf2.09 MBAdobe PDFView/Open
11_summary and conclusions.pdf737.68 kBAdobe PDFView/Open
12_references.pdf574.94 kBAdobe PDFView/Open
13_appendix.pdf4.95 kBAdobe PDFView/Open
14_appendix 1.pdf23.74 kBAdobe PDFView/Open
15_appendix 2.pdf122.8 kBAdobe PDFView/Open
16_appendix 3.pdf68.74 kBAdobe PDFView/Open
17_appendix 4.pdf41.59 kBAdobe PDFView/Open
18_appendix 7.pdf20.09 kBAdobe PDFView/Open
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