Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/176264
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business Management | |
| dc.date.accessioned | 2017-10-23T09:33:42Z | - |
| dc.date.available | 2017-10-23T09:33:42Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/176264 | - |
| dc.description.abstract | Abstract Given newline | |
| dc.format.extent | 178 p. | |
| dc.language | English | |
| dc.relation | No. of Bibliography 26 | |
| dc.rights | university | |
| dc.title | The effect of emotional selling proposition on fmcg and consumer electronic products in context to U P market | |
| dc.title.alternative | - | |
| dc.creator.researcher | Srivastava Anupam | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Electronic | |
| dc.subject.keyword | Manufacturers | |
| dc.subject.keyword | Market | |
| dc.description.note | References p. 169-176, Bibliography p. 177-178, Annexure Given | |
| dc.contributor.guide | Sarika Lal | |
| dc.publisher.place | Allahabad | |
| dc.publisher.university | Sam Higginbottom Institute of Agriculture, Technology and Sciences | |
| dc.publisher.institution | Joseph School of Business Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2015 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Joseph School of Business Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 115.38 kB | Adobe PDF | View/Open |
| 02_contents.pdf | 344 kB | Adobe PDF | View/Open | |
| 03_graphs.pdf | 125.96 kB | Adobe PDF | View/Open | |
| 04_figures.pdf | 174.16 kB | Adobe PDF | View/Open | |
| 05_certificates.pdf | 100.73 kB | Adobe PDF | View/Open | |
| 06_acknowledgement.pdf | 96.51 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 186.71 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 4.4 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 390.08 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 366.93 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 2.72 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 587.17 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 395.67 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 256.82 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 354.87 kB | Adobe PDF | View/Open |
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