Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/176014
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2017-10-18T10:49:00Z | - |
| dc.date.available | 2017-10-18T10:49:00Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/176014 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | 189p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns | |
| dc.title.alternative | - | |
| dc.creator.researcher | Dham, Swati Oberoi | |
| dc.subject.keyword | Advergaming | |
| dc.subject.keyword | Build | |
| dc.subject.keyword | Customer | |
| dc.subject.keyword | Study | |
| dc.description.note | Reference p.171-189 | |
| dc.contributor.guide | Mishra, Pratika | |
| dc.publisher.place | Gurgaon | |
| dc.publisher.university | Ansal University | |
| dc.publisher.institution | School of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2016 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | School of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 68.22 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 150.19 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 150.11 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 150.12 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 106.48 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 123.24 kB | Adobe PDF | View/Open | |
| 07_table.pdf | 127.94 kB | Adobe PDF | View/Open | |
| 08_figure.pdf | 102.35 kB | Adobe PDF | View/Open | |
| 09_abbreviation.pdf | 116.98 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 901.57 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 728.77 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 256.51 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 773.17 kB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 297.88 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 482.27 kB | Adobe PDF | View/Open | |
| 16_reference.pdf | 178.91 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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