Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/176014
Title: | Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns |
Researcher: | Dham, Swati Oberoi |
Guide(s): | Mishra, Pratika |
Keywords: | Advergaming Build Customer Study |
University: | Ansal University |
Completed Date: | 2016 |
Abstract: | Abstract available |
Pagination: | 189p. |
URI: | http://hdl.handle.net/10603/176014 |
Appears in Departments: | School of Management Studies |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 68.22 kB | Adobe PDF | View/Open |
02_declaration.pdf | 150.19 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 150.11 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 150.12 kB | Adobe PDF | View/Open | |
05_abstract.pdf | 106.48 kB | Adobe PDF | View/Open | |
06_content.pdf | 123.24 kB | Adobe PDF | View/Open | |
07_table.pdf | 127.94 kB | Adobe PDF | View/Open | |
08_figure.pdf | 102.35 kB | Adobe PDF | View/Open | |
09_abbreviation.pdf | 116.98 kB | Adobe PDF | View/Open | |
10_chapter 1.pdf | 901.57 kB | Adobe PDF | View/Open | |
11_chapter 2.pdf | 728.77 kB | Adobe PDF | View/Open | |
12_chapter 3.pdf | 256.51 kB | Adobe PDF | View/Open | |
13_chapter 4.pdf | 773.17 kB | Adobe PDF | View/Open | |
14_chapter 5.pdf | 297.88 kB | Adobe PDF | View/Open | |
15_annexure.pdf | 482.27 kB | Adobe PDF | View/Open | |
16_reference.pdf | 178.91 kB | Adobe PDF | View/Open |
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