Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/173162
| Title: | Brand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| Researcher: | Uma Sarulatha S |
| Guide(s): | Premila N |
| University: | University of Madras |
| Completed Date: | |
| Abstract: | newline Brand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/173162 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| acknowledgement.pdf | Attached File | 9.28 kB | Adobe PDF | View/Open |
| bibliography.pdf | 31.83 kB | Adobe PDF | View/Open | |
| certificate.pdf | 6.41 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 396.18 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 54.82 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 839.29 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 200.01 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 40.27 kB | Adobe PDF | View/Open | |
| contents.pdf | 6.44 kB | Adobe PDF | View/Open | |
| list of charts.pdf | 6.47 kB | Adobe PDF | View/Open | |
| list of tables.pdf | 9.39 kB | Adobe PDF | View/Open | |
| title.pdf | 394.02 kB | Adobe PDF | View/Open |
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