1. Shodhganga@INFLIBNET
  2. Pondicherry University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/172310
Title: Role of Services Marketing Mix on Purchase Intention A Study with Special Reference to Health Insurance Products among Unorganized Sector Workers
Researcher: Ramamoorthy, R.
Guide(s): Senthil Kumar, S.A.
Keywords: Services Marketing
Purchase Intention
Health Insurance Products
Unorganized Sector Workers
University: Pondicherry University
Completed Date: 2014
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/172310
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File740.24 kBAdobe PDFView/Open
02_certificate.pdf379.56 kBAdobe PDFView/Open
03_declaration.pdf409.28 kBAdobe PDFView/Open
04_acknowledgement.pdf93.52 kBAdobe PDFView/Open
05_table of contents.pdf211.69 kBAdobe PDFView/Open
06_list of tables.pdf197.4 kBAdobe PDFView/Open
07_list of figures ,diagrams, andgraphs.pdf106.03 kBAdobe PDFView/Open
08_abbrevations.pdf188.37 kBAdobe PDFView/Open
09_chapter 1.pdf375.3 kBAdobe PDFView/Open
10_chapter 2.pdf466.18 kBAdobe PDFView/Open
11_chapter 3.pdf491.8 kBAdobe PDFView/Open
12_chapter 4.pdf658.72 kBAdobe PDFView/Open
13_chapter 5.pdf659.59 kBAdobe PDFView/Open
14_chapter 6.pdf391.51 kBAdobe PDFView/Open
15_chapter 7.pdf265.39 kBAdobe PDFView/Open
16_bibliography.pdf329.4 kBAdobe PDFView/Open
17_appendix.pdf400.68 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: