1. Shodhganga@INFLIBNET
  2. V. B. S. Purvanchal University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/169172
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialCommerce
dc.date.accessioned2017-08-21T05:07:30Z-
dc.date.available2017-08-21T05:07:30Z-
dc.identifier.urihttp://hdl.handle.net/10603/169172-
dc.description.abstractAbstract not available
dc.format.extentx, 271p.
dc.languageEnglish US
dc.relationReference given
dc.rightsuniversity
dc.titleEvaluating advertising effectiveness A case study of selected Fast Moving Consumer Goods FMCG
dc.title.alternative
dc.creator.researcherAnand, Robin
dc.subject.keywordEffectiveness
dc.subject.keywordHierarchy
dc.subject.keywordNature
dc.subject.keywordSampling
dc.subject.keywordTraditional
dc.description.noteData not available
dc.contributor.guideJain, S K
dc.publisher.placeJaunpur
dc.publisher.universityV. B. S. Purvanchal University
dc.publisher.institutionDepartment of Commerce
dc.date.registeredn.d.
dc.date.completed2006
dc.date.awardedn.d.
dc.format.dimensions31cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File24.83 kBAdobe PDFView/Open
02_certificate.pdf25.34 kBAdobe PDFView/Open
03_acknowledgement.pdf40.1 kBAdobe PDFView/Open
04_table of content.pdf51.95 kBAdobe PDFView/Open
05_list of table.pdf109.77 kBAdobe PDFView/Open
06_chapter 1.pdf1.72 MBAdobe PDFView/Open
07_chapter 2.pdf555.93 kBAdobe PDFView/Open
08_chapter 3.pdf1.56 MBAdobe PDFView/Open
09_chapter 4.pdf1 MBAdobe PDFView/Open
10_chapter 5.pdf3.9 MBAdobe PDFView/Open
11_bibliography.pdf193.59 kBAdobe PDFView/Open
12_questionnaires.pdf280.33 kBAdobe PDFView/Open
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