Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/169172
| Title: | Evaluating advertising effectiveness A case study of selected Fast Moving Consumer Goods FMCG |
| Researcher: | Anand, Robin |
| Guide(s): | Jain, S K |
| Keywords: | Effectiveness Hierarchy Nature Sampling Traditional |
| University: | V. B. S. Purvanchal University |
| Completed Date: | 2006 |
| Abstract: | Abstract not available |
| Pagination: | x, 271p. |
| URI: | http://hdl.handle.net/10603/169172 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 24.83 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 25.34 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 40.1 kB | Adobe PDF | View/Open | |
| 04_table of content.pdf | 51.95 kB | Adobe PDF | View/Open | |
| 05_list of table.pdf | 109.77 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 1.72 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 555.93 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 1.56 MB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 1 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 3.9 MB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 193.59 kB | Adobe PDF | View/Open | |
| 12_questionnaires.pdf | 280.33 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: