Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/169063
| Title: | Role of advertising in influencing consumers purchase decision with reference to Jaunpur city |
| Researcher: | Srivastava, Alka |
| Guide(s): | Singh, Satya Prakash |
| Keywords: | Communication Consumer Decision Influencing Purchase |
| University: | V. B. S. Purvanchal University |
| Completed Date: | 1987 |
| Abstract: | Abstract not available |
| Pagination: | v, 209p. |
| URI: | http://hdl.handle.net/10603/169063 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 37.13 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 29.42 kB | Adobe PDF | View/Open | |
| 03_table of content.pdf | 22.15 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 40.1 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 50.25 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 1.95 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 1.48 MB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 857.81 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 690.64 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 279.21 kB | Adobe PDF | View/Open | |
| 13_questionnaires.pdf | 134.03 kB | Adobe PDF | View/Open |
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