A study on the nature of effectiveness of advertising appeals among consumers in Kolkata

Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/165567

Full metadata record

DC Field	Value	Language
dc.coverage.spatial	Applied Psychology
dc.date.accessioned	2017-07-28T11:48:31Z	-
dc.date.available	2017-07-28T11:48:31Z	-
dc.identifier.uri	http://hdl.handle.net/10603/165567	-
dc.description.abstract	Abstract not available
dc.format.extent	xi, 150p.
dc.language	English US
dc.relation	134-150
dc.rights	university
dc.title	A study on the nature of effectiveness of advertising appeals among consumers in Kolkata
dc.title.alternative
dc.creator.researcher	Mitra, Gouranga
dc.subject.keyword	Advertising
dc.subject.keyword	Among
dc.subject.keyword	Appeals
dc.subject.keyword	Effectiveness
dc.subject.keyword	Nature
dc.description.note	Data not available
dc.contributor.guide	Ray, Anjali
dc.publisher.place	Kolkata
dc.publisher.university	University of Calcutta
dc.publisher.institution	Department of Applied Psychology
dc.date.registered	n.d.
dc.date.completed	2011
dc.date.awarded	n.d.
dc.format.dimensions	34cm.
dc.format.accompanyingmaterial	None
dc.source.university	University
dc.type.degree	Ph.D.
Appears in Departments:	Department of Applied Psychology

Files in This Item:

File	Description	Size	Format
01_title page.pdf	Attached File	19.61 kB	Adobe PDF	View/Open
02_preface.pdf		181.98 kB	Adobe PDF	View/Open
03_content.pdf		67.83 kB	Adobe PDF	View/Open
04_list of table.pdf		119.21 kB	Adobe PDF	View/Open
05_list of figures.pdf		27.25 kB	Adobe PDF	View/Open
06_chapter 1.pdf		885.04 kB	Adobe PDF	View/Open
07_chapter 2.pdf		944.34 kB	Adobe PDF	View/Open
08_chapter 3.pdf		238.07 kB	Adobe PDF	View/Open
09_chapter 4.pdf		972.68 kB	Adobe PDF	View/Open
10_discussion of results.pdf		2.34 MB	Adobe PDF	View/Open
11_comments and conclusions.pdf		769.13 kB	Adobe PDF	View/Open
12_references.pdf		636.92 kB	Adobe PDF	View/Open
13_appendix.pdf		774.75 kB	Adobe PDF	View/Open