1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/163663
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialCommerce
dc.date.accessioned2017-07-27T07:26:36Z-
dc.date.available2017-07-27T07:26:36Z-
dc.identifier.urihttp://hdl.handle.net/10603/163663-
dc.description.abstractAbstract available
dc.format.extentxvii, 293p.
dc.languageEnglish US
dc.relation274-285
dc.rightsuniversity
dc.titleOutcome of brand extension strategiesn in FMCG Fast Moving Consumer Goods segment-a survey of Kolkata
dc.title.alternative
dc.creator.researcherSaha, Indrani
dc.subject.keywordDemographical
dc.subject.keywordEquity
dc.subject.keywordStategy
dc.subject.keywordStrategiesn
dc.subject.keywordTrajectory
dc.description.noteData not available
dc.contributor.guideDasgupta, Rajib
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Commerce
dc.date.registeredn.d.
dc.date.completed2014
dc.date.awardedn.d.
dc.format.dimensions30cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File103.14 kBAdobe PDFView/Open
02_preface.pdf473.09 kBAdobe PDFView/Open
03_acknowledgement.pdf472.87 kBAdobe PDFView/Open
04_table of content.pdf484.03 kBAdobe PDFView/Open
05_list of table.pdf500.19 kBAdobe PDFView/Open
06_list of figures.pdf481.17 kBAdobe PDFView/Open
07_chapter 1.pdf725.97 kBAdobe PDFView/Open
08_chapter 2.pdf826.33 kBAdobe PDFView/Open
09_chapter 3.pdf780.7 kBAdobe PDFView/Open
10_chapter 4.pdf1.68 MBAdobe PDFView/Open
11_conclusions implications limitations and scope for further studies.pdf525.69 kBAdobe PDFView/Open
12_bibliography.pdf531.65 kBAdobe PDFView/Open
13_annexure 1.pdf544.5 kBAdobe PDFView/Open
14_annexure 2.pdf477.18 kBAdobe PDFView/Open
15_abstract.pdf127.7 kBAdobe PDFView/Open
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