1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/163663
Title: Outcome of brand extension strategiesn in FMCG Fast Moving Consumer Goods segment-a survey of Kolkata
Researcher: Saha, Indrani
Guide(s): Dasgupta, Rajib
Keywords: Demographical
Equity
Stategy
Strategiesn
Trajectory
University: University of Calcutta
Completed Date: 2014
Abstract: Abstract available
Pagination: xvii, 293p.
URI: http://hdl.handle.net/10603/163663
Appears in Departments:Department of Commerce

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01_title page.pdfAttached File103.14 kBAdobe PDFView/Open
02_preface.pdf473.09 kBAdobe PDFView/Open
03_acknowledgement.pdf472.87 kBAdobe PDFView/Open
04_table of content.pdf484.03 kBAdobe PDFView/Open
05_list of table.pdf500.19 kBAdobe PDFView/Open
06_list of figures.pdf481.17 kBAdobe PDFView/Open
07_chapter 1.pdf725.97 kBAdobe PDFView/Open
08_chapter 2.pdf826.33 kBAdobe PDFView/Open
09_chapter 3.pdf780.7 kBAdobe PDFView/Open
10_chapter 4.pdf1.68 MBAdobe PDFView/Open
11_conclusions implications limitations and scope for further studies.pdf525.69 kBAdobe PDFView/Open
12_bibliography.pdf531.65 kBAdobe PDFView/Open
13_annexure 1.pdf544.5 kBAdobe PDFView/Open
14_annexure 2.pdf477.18 kBAdobe PDFView/Open
15_abstract.pdf127.7 kBAdobe PDFView/Open
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