Consumerism and social marketing a case study of Calcutta

Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/162103

Full metadata record

DC Field	Value	Language
dc.coverage.spatial	Commerce
dc.date.accessioned	2017-07-25T07:33:37Z	-
dc.date.available	2017-07-25T07:33:37Z	-
dc.identifier.uri	http://hdl.handle.net/10603/162103	-
dc.description.abstract	Abstract not available
dc.format.extent	vi, 183p.
dc.language	English US
dc.relation	161-169
dc.rights	university
dc.title	Consumerism and social marketing a case study of Calcutta
dc.title.alternative
dc.creator.researcher	Dasgupta, Rajib
dc.subject.keyword	Consumerism
dc.subject.keyword	Existing
dc.subject.keyword	Literature
dc.subject.keyword	Marketing
dc.subject.keyword	Social
dc.description.note	Data not available
dc.contributor.guide	Mukerjee, Ranjugopal
dc.publisher.place	Kolkata
dc.publisher.university	University of Calcutta
dc.publisher.institution	Department of Commerce
dc.date.registered	n.d.
dc.date.completed	2010
dc.date.awarded	n.d.
dc.format.dimensions	33cm.
dc.format.accompanyingmaterial	None
dc.source.university	University
dc.type.degree	Ph.D.
Appears in Departments:	Department of Commerce

Files in This Item:

File	Description	Size	Format
01_title page.pdf	Attached File	19.24 kB	Adobe PDF	View/Open
02_preface.pdf		68.31 kB	Adobe PDF	View/Open
03_content.pdf		57.89 kB	Adobe PDF	View/Open
04_chapter 1.pdf		585.32 kB	Adobe PDF	View/Open
05_chapter 2.pdf		359.38 kB	Adobe PDF	View/Open
06_chapter 3.pdf		2.29 MB	Adobe PDF	View/Open
07_chapter 4.pdf		1.62 MB	Adobe PDF	View/Open
08_chapter 5.pdf		6.52 MB	Adobe PDF	View/Open
09_chapter 6.pdf		125.04 kB	Adobe PDF	View/Open
10_chapter 7.pdf		1.23 MB	Adobe PDF	View/Open
11_references and bibliography.pdf		1.01 MB	Adobe PDF	View/Open
12_annexure 1.pdf		827.97 kB	Adobe PDF	View/Open
13_annexure 2.pdf		390.49 kB	Adobe PDF	View/Open
14_annexure 3.pdf		215.05 kB	Adobe PDF	View/Open
15_annexure 4.pdf		407.94 kB	Adobe PDF	View/Open