1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/162103
Title: Consumerism and social marketing a case study of Calcutta
Researcher: Dasgupta, Rajib
Guide(s): Mukerjee, Ranjugopal
Keywords: Consumerism
Existing
Literature
Marketing
Social
University: University of Calcutta
Completed Date: 2010
Abstract: Abstract not available
Pagination: vi, 183p.
URI: http://hdl.handle.net/10603/162103
Appears in Departments:Department of Commerce

Files in This Item:
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01_title page.pdfAttached File19.24 kBAdobe PDFView/Open
02_preface.pdf68.31 kBAdobe PDFView/Open
03_content.pdf57.89 kBAdobe PDFView/Open
04_chapter 1.pdf585.32 kBAdobe PDFView/Open
05_chapter 2.pdf359.38 kBAdobe PDFView/Open
06_chapter 3.pdf2.29 MBAdobe PDFView/Open
07_chapter 4.pdf1.62 MBAdobe PDFView/Open
08_chapter 5.pdf6.52 MBAdobe PDFView/Open
09_chapter 6.pdf125.04 kBAdobe PDFView/Open
10_chapter 7.pdf1.23 MBAdobe PDFView/Open
11_references and bibliography.pdf1.01 MBAdobe PDFView/Open
12_annexure 1.pdf827.97 kBAdobe PDFView/Open
13_annexure 2.pdf390.49 kBAdobe PDFView/Open
14_annexure 3.pdf215.05 kBAdobe PDFView/Open
15_annexure 4.pdf407.94 kBAdobe PDFView/Open
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