Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/161300
Title: | Assessment of the effects of advertising on consumers in India and measures of protection |
Researcher: | Karandikar, Amarja |
Guide(s): | Nagporewalla, G B |
Keywords: | Advertising Advertising and society Consumer movement Consumers History of advertising India Trends of advertising |
University: | SNDT Womens University |
Completed Date: | 1996 |
Abstract: | Abstract not available newline newline |
Pagination: | 371p. |
URI: | http://hdl.handle.net/10603/161300 |
Appears in Departments: | Department of Commerce |
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