Impact of Consumer Behaviour Over Marketing Strategy

Abstract

In rivalry surroundings a considerable number of management focuses newlineis directed at setting up their firms as the leaders in market. In a focused newlineindustry where three to four leading players enjoy huge share market such an newlineissue becomes much essential. newlineThe topic of research Impact of consumer behavior over marketing newlinestrategy-A comparative study of two wheeler industry with special reference newlineto Bajaj Auto is aimed to suggest what Bajaj needs to do in Jaipur market to newlineimprove its market share over Hero and TVS Company. newlineIn our research it has come out clearly that BAJAJ AUTO has a newlinenegative correlation between consumer behavior and marketing strategy in newlineJaipur market. newlineFurther basis component extraction 4 variables-Price, Quality, features newlineand warranty were found having maximum correlations with their respective newlinecomponents and independent to each other. newlineIf BAJAJ AUTO works on above four Variables-Price, Quality, features newlineand Warranty than perhaps the Company will have a higher market share in newlineJaipur market. newline