Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/160806
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | ||
dc.date.accessioned | 2017-07-24T08:58:36Z | - |
dc.date.available | 2017-07-24T08:58:36Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/160806 | - |
dc.description.abstract | The study also attempted to identify customers buying motives newline | |
dc.format.extent | viii, 212 | |
dc.language | English | |
dc.relation | 15 | |
dc.rights | university | |
dc.title | A study on occasion based marketing obm strategies of consumer durable companies in kerala | |
dc.title.alternative | ||
dc.creator.researcher | Stanley George | |
dc.subject.keyword | customer foot prints | |
dc.subject.keyword | durable companies | |
dc.subject.keyword | social media extensively | |
dc.description.note | ||
dc.contributor.guide | Chandrasekar K S | |
dc.publisher.place | Tirunelveli | |
dc.publisher.university | Manonmaniam Sundaranar University | |
dc.publisher.institution | Department of Business Administration | |
dc.date.registered | n.d | |
dc.date.completed | 2016 | |
dc.date.awarded | n.d | |
dc.format.dimensions | ||
dc.format.accompanyingmaterial | DVD | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 34.19 kB | Adobe PDF | View/Open |
02_certificate.pdf | 16.92 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 15.2 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 33.13 kB | Adobe PDF | View/Open | |
05_list of tables & charts.pdf | 29.96 kB | Adobe PDF | View/Open | |
06_content.pdf | 15.64 kB | Adobe PDF | View/Open | |
07_chapter1.pdf | 137.1 kB | Adobe PDF | View/Open | |
08_chapter2.pdf | 455.34 kB | Adobe PDF | View/Open | |
09_chapter3.pdf | 339.36 kB | Adobe PDF | View/Open | |
10_chapter4.pdf | 212.86 kB | Adobe PDF | View/Open | |
11_chapter5.pdf | 268.07 kB | Adobe PDF | View/Open | |
12_chapter6.pdf | 109.9 kB | Adobe PDF | View/Open | |
13_bibliography.pdf | 122.1 kB | Adobe PDF | View/Open | |
14_abbreviations.pdf | 22.92 kB | Adobe PDF | View/Open | |
15_keywords.pdf | 15.34 kB | Adobe PDF | View/Open | |
16_annexure.pdf | 159.12 kB | Adobe PDF | View/Open | |
17_list of publications.pdf | 157.12 kB | Adobe PDF | View/Open | |
18_reference.pdf | 36.38 kB | Adobe PDF | View/Open |
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