Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/160806
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2017-07-24T08:58:36Z | - |
| dc.date.available | 2017-07-24T08:58:36Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/160806 | - |
| dc.description.abstract | The study also attempted to identify customers buying motives newline | |
| dc.format.extent | viii, 212 | |
| dc.language | English | |
| dc.relation | 15 | |
| dc.rights | university | |
| dc.title | A study on occasion based marketing obm strategies of consumer durable companies in kerala | |
| dc.title.alternative | ||
| dc.creator.researcher | Stanley George | |
| dc.subject.keyword | customer foot prints | |
| dc.subject.keyword | durable companies | |
| dc.subject.keyword | social media extensively | |
| dc.description.note | ||
| dc.contributor.guide | Chandrasekar K S | |
| dc.publisher.place | Tirunelveli | |
| dc.publisher.university | Manonmaniam Sundaranar University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d | |
| dc.date.completed | 2016 | |
| dc.date.awarded | n.d | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 34.19 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 16.92 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 15.2 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 33.13 kB | Adobe PDF | View/Open | |
| 05_list of tables & charts.pdf | 29.96 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 15.64 kB | Adobe PDF | View/Open | |
| 07_chapter1.pdf | 137.1 kB | Adobe PDF | View/Open | |
| 08_chapter2.pdf | 455.34 kB | Adobe PDF | View/Open | |
| 09_chapter3.pdf | 339.36 kB | Adobe PDF | View/Open | |
| 10_chapter4.pdf | 212.86 kB | Adobe PDF | View/Open | |
| 11_chapter5.pdf | 268.07 kB | Adobe PDF | View/Open | |
| 12_chapter6.pdf | 109.9 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 122.1 kB | Adobe PDF | View/Open | |
| 14_abbreviations.pdf | 22.92 kB | Adobe PDF | View/Open | |
| 15_keywords.pdf | 15.34 kB | Adobe PDF | View/Open | |
| 16_annexure.pdf | 159.12 kB | Adobe PDF | View/Open | |
| 17_list of publications.pdf | 157.12 kB | Adobe PDF | View/Open | |
| 18_reference.pdf | 36.38 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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