1. Shodhganga@INFLIBNET
  2. Manonmaniam Sundaranar University
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/160806
Title: A study on occasion based marketing obm strategies of consumer durable companies in kerala
Researcher: Stanley George
Guide(s): Chandrasekar K S
Keywords: customer foot prints
durable companies
social media extensively
University: Manonmaniam Sundaranar University
Completed Date: 2016
Abstract: The study also attempted to identify customers buying motives newline
Pagination: viii, 212
URI: http://hdl.handle.net/10603/160806
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File34.19 kBAdobe PDFView/Open
02_certificate.pdf16.92 kBAdobe PDFView/Open
03_declaration.pdf15.2 kBAdobe PDFView/Open
04_acknowledgement.pdf33.13 kBAdobe PDFView/Open
05_list of tables & charts.pdf29.96 kBAdobe PDFView/Open
06_content.pdf15.64 kBAdobe PDFView/Open
07_chapter1.pdf137.1 kBAdobe PDFView/Open
08_chapter2.pdf455.34 kBAdobe PDFView/Open
09_chapter3.pdf339.36 kBAdobe PDFView/Open
10_chapter4.pdf212.86 kBAdobe PDFView/Open
11_chapter5.pdf268.07 kBAdobe PDFView/Open
12_chapter6.pdf109.9 kBAdobe PDFView/Open
13_bibliography.pdf122.1 kBAdobe PDFView/Open
14_abbreviations.pdf22.92 kBAdobe PDFView/Open
15_keywords.pdf15.34 kBAdobe PDFView/Open
16_annexure.pdf159.12 kBAdobe PDFView/Open
17_list of publications.pdf157.12 kBAdobe PDFView/Open
18_reference.pdf36.38 kBAdobe PDFView/Open
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