1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/159268
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialCommerce
dc.date.accessioned2017-07-10T06:33:20Z-
dc.date.available2017-07-10T06:33:20Z-
dc.identifier.urihttp://hdl.handle.net/10603/159268-
dc.description.abstractAbstract not available
dc.format.extentviii, 181p.
dc.languageEnglish US
dc.relationReference given
dc.rightsuniversity
dc.titleSocial audit of advertising
dc.title.alternative
dc.creator.researcherSaha, Nilay Kumar
dc.subject.keywordAdvertising
dc.subject.keywordAudit
dc.subject.keywordBackground
dc.subject.keywordRationale
dc.subject.keywordSocial
dc.description.noteData not available
dc.contributor.guideBasu, B K
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Commerce
dc.date.registeredn.d.
dc.date.completed1995
dc.date.awardedn.d.
dc.format.dimensions32cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File23.58 kBAdobe PDFView/Open
02_dedication.pdf4.13 kBAdobe PDFView/Open
03_preface.pdf63.75 kBAdobe PDFView/Open
04_content.pdf18.58 kBAdobe PDFView/Open
05_list of table.pdf35.32 kBAdobe PDFView/Open
06_list of photographs.pdf21.77 kBAdobe PDFView/Open
07_chapter 1.pdf355.98 kBAdobe PDFView/Open
08_chapter 2.pdf1.09 MBAdobe PDFView/Open
09_chapter 3.pdf1.29 MBAdobe PDFView/Open
10_chapter 4.pdf1.46 MBAdobe PDFView/Open
11_chapter 5.pdf918.05 kBAdobe PDFView/Open
12_chapter 6.pdf577.13 kBAdobe PDFView/Open
13_summary and recommendations.pdf643.28 kBAdobe PDFView/Open
14_list of appendices.pdf16.38 kBAdobe PDFView/Open
15_appendix 1.pdf146.89 kBAdobe PDFView/Open
16_appendix 2.pdf17.83 kBAdobe PDFView/Open
17_appendix 3.pdf23.78 kBAdobe PDFView/Open
18_appendix 4.pdf167.74 kBAdobe PDFView/Open
19_appendix 5.pdf44.17 kBAdobe PDFView/Open
20_appendix 6.pdf55.53 kBAdobe PDFView/Open
21_bibliography.pdf209.2 kBAdobe PDFView/Open
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