Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/159268
Title: | Social audit of advertising |
Researcher: | Saha, Nilay Kumar |
Guide(s): | Basu, B K |
Keywords: | Advertising Audit Background Rationale Social |
University: | University of Calcutta |
Completed Date: | 1995 |
Abstract: | Abstract not available |
Pagination: | viii, 181p. |
URI: | http://hdl.handle.net/10603/159268 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title page.pdf | Attached File | 23.58 kB | Adobe PDF | View/Open |
02_dedication.pdf | 4.13 kB | Adobe PDF | View/Open | |
03_preface.pdf | 63.75 kB | Adobe PDF | View/Open | |
04_content.pdf | 18.58 kB | Adobe PDF | View/Open | |
05_list of table.pdf | 35.32 kB | Adobe PDF | View/Open | |
06_list of photographs.pdf | 21.77 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 355.98 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 1.09 MB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 1.29 MB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 1.46 MB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 918.05 kB | Adobe PDF | View/Open | |
12_chapter 6.pdf | 577.13 kB | Adobe PDF | View/Open | |
13_summary and recommendations.pdf | 643.28 kB | Adobe PDF | View/Open | |
14_list of appendices.pdf | 16.38 kB | Adobe PDF | View/Open | |
15_appendix 1.pdf | 146.89 kB | Adobe PDF | View/Open | |
16_appendix 2.pdf | 17.83 kB | Adobe PDF | View/Open | |
17_appendix 3.pdf | 23.78 kB | Adobe PDF | View/Open | |
18_appendix 4.pdf | 167.74 kB | Adobe PDF | View/Open | |
19_appendix 5.pdf | 44.17 kB | Adobe PDF | View/Open | |
20_appendix 6.pdf | 55.53 kB | Adobe PDF | View/Open | |
21_bibliography.pdf | 209.2 kB | Adobe PDF | View/Open |
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