Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/15865
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2014-02-14T09:48:11Z | - |
| dc.date.available | 2014-02-14T09:48:11Z | - |
| dc.date.issued | 2014-02-14 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/15865 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 230p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | Marketing strategies of selected pharmaceutical firms in India: a case study of anti-infective therapeutics | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Mahesh, M C | en_US |
| dc.subject.keyword | Management | en_US |
| dc.subject.keyword | Marketing strategies | en_US |
| dc.subject.keyword | pharmaceutical firms | en_US |
| dc.subject.keyword | anti-infective therapeutics | en_US |
| dc.description.note | Bibliography p 202-210, Appendix p 211-230 | en_US |
| dc.contributor.guide | Anand, D | en_US |
| dc.publisher.place | Mysore | en_US |
| dc.publisher.university | University of Mysore | en_US |
| dc.publisher.institution | B N Bahadur Institute of Management Sciences | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2012 | en_US |
| dc.date.awarded | n.d. | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | B N Bahadur Institute of Management Sciences | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 81.84 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 80.1 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 79.56 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 82.64 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 130.87 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 83.13 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 69.23 kB | Adobe PDF | View/Open | |
| 08_abbreviations.pdf | 34.47 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 301.33 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 337.33 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 544.73 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 4.28 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 300.72 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 262.44 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 243.79 kB | Adobe PDF | View/Open | |
| 16_appendices.pdf | 1.15 MB | Adobe PDF | View/Open |
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