1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/156405
Title: Communication effect of emotional advertisements of consumer durable on consumers
Researcher: Mukhopadhyay, Malini
Guide(s): n.d.
Keywords: Advertisements
Communication
Durable
Effect
Emotional
University: University of Calcutta
Completed Date: 2016
Abstract: Abstract not available
Pagination: viii, 318p.
URI: http://hdl.handle.net/10603/156405
Appears in Departments:Department of Business Management

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01_title page.pdfAttached File23.73 kBAdobe PDFView/Open
02_acknowledgement.pdf22.8 kBAdobe PDFView/Open
03_content.pdf21.79 kBAdobe PDFView/Open
04_list of table.pdf117.77 kBAdobe PDFView/Open
05_list of figures.pdf26.41 kBAdobe PDFView/Open
06_list of annexure.pdf16.07 kBAdobe PDFView/Open
07_chapter 1.pdf204.38 kBAdobe PDFView/Open
08_chapter 2.pdf648.68 kBAdobe PDFView/Open
09_chapter 3.pdf484.89 kBAdobe PDFView/Open
10_chapter 4.pdf617.25 kBAdobe PDFView/Open
11_chapter 5.pdf351.73 kBAdobe PDFView/Open
12_chapter 6.pdf308.53 kBAdobe PDFView/Open
13_chapter 7.pdf50.42 MBAdobe PDFView/Open
14_chapter 8.pdf593.67 kBAdobe PDFView/Open
15_references.pdf241.45 kBAdobe PDFView/Open
16_bibliography.pdf243.93 kBAdobe PDFView/Open
17_annexure 1.pdf98.88 kBAdobe PDFView/Open
18_annexure 2.pdf1.57 MBAdobe PDFView/Open
19_annexure 3.pdf32.52 kBAdobe PDFView/Open
20_annexure 4.pdf12.83 kBAdobe PDFView/Open
21_annexure 5.pdf12.9 MBAdobe PDFView/Open
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