1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/156405
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DC FieldValueLanguage
dc.coverage.spatialBusiness Management
dc.date.accessioned2017-06-20T05:01:57Z-
dc.date.available2017-06-20T05:01:57Z-
dc.identifier.urihttp://hdl.handle.net/10603/156405-
dc.description.abstractAbstract not available
dc.format.extentviii, 318p.
dc.languageEnglish US
dc.relation306-311
dc.rightsuniversity
dc.titleCommunication effect of emotional advertisements of consumer durable on consumers
dc.title.alternative
dc.creator.researcherMukhopadhyay, Malini
dc.subject.keywordAdvertisements
dc.subject.keywordCommunication
dc.subject.keywordDurable
dc.subject.keywordEffect
dc.subject.keywordEmotional
dc.description.noteData not available
dc.contributor.guiden.d.
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Business Management
dc.date.registeredn.d.
dc.date.completed2016
dc.date.awardedn.d.
dc.format.dimensions33cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File23.73 kBAdobe PDFView/Open
02_acknowledgement.pdf22.8 kBAdobe PDFView/Open
03_content.pdf21.79 kBAdobe PDFView/Open
04_list of table.pdf117.77 kBAdobe PDFView/Open
05_list of figures.pdf26.41 kBAdobe PDFView/Open
06_list of annexure.pdf16.07 kBAdobe PDFView/Open
07_chapter 1.pdf204.38 kBAdobe PDFView/Open
08_chapter 2.pdf648.68 kBAdobe PDFView/Open
09_chapter 3.pdf484.89 kBAdobe PDFView/Open
10_chapter 4.pdf617.25 kBAdobe PDFView/Open
11_chapter 5.pdf351.73 kBAdobe PDFView/Open
12_chapter 6.pdf308.53 kBAdobe PDFView/Open
13_chapter 7.pdf50.42 MBAdobe PDFView/Open
14_chapter 8.pdf593.67 kBAdobe PDFView/Open
15_references.pdf241.45 kBAdobe PDFView/Open
16_bibliography.pdf243.93 kBAdobe PDFView/Open
17_annexure 1.pdf98.88 kBAdobe PDFView/Open
18_annexure 2.pdf1.57 MBAdobe PDFView/Open
19_annexure 3.pdf32.52 kBAdobe PDFView/Open
20_annexure 4.pdf12.83 kBAdobe PDFView/Open
21_annexure 5.pdf12.9 MBAdobe PDFView/Open
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