1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Business Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/155331
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DC FieldValueLanguage
dc.coverage.spatialBusiness Management
dc.date.accessioned2017-06-15T06:55:43Z-
dc.date.available2017-06-15T06:55:43Z-
dc.identifier.urihttp://hdl.handle.net/10603/155331-
dc.description.abstractAbstract not available
dc.format.extentix, 187p.
dc.languageEnglish US
dc.relation179-187
dc.rightsuniversity
dc.titleLifestyle and psychographic segmentation and classification of metropolitan consumers in India for effective marketing
dc.title.alternative
dc.creator.researcherKumar, Rohit Vishal
dc.subject.keywordEffective
dc.subject.keywordMarketing
dc.subject.keywordMetropolitan
dc.subject.keywordPsychographic
dc.subject.keywordSegmentation
dc.description.noteData not available
dc.contributor.guideSarkar, Amitava
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Business Management
dc.date.registeredn.d.
dc.date.completed2007
dc.date.awardedn.d.
dc.format.dimensions32cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File23.62 kBAdobe PDFView/Open
02_content.pdf62.14 kBAdobe PDFView/Open
03_list of table.pdf57.2 kBAdobe PDFView/Open
04_list of figures.pdf51.32 kBAdobe PDFView/Open
05_acknowledgement.pdf83.37 kBAdobe PDFView/Open
06_chapter 1.pdf504.2 kBAdobe PDFView/Open
07_chapter 2.pdf1.24 MBAdobe PDFView/Open
08_chapter 3.pdf1.16 MBAdobe PDFView/Open
09_chapter 4.pdf805.69 kBAdobe PDFView/Open
10_chapter 5.pdf846.58 kBAdobe PDFView/Open
11_chapter 6.pdf1.47 MBAdobe PDFView/Open
12_concluding remarks.pdf302.64 kBAdobe PDFView/Open
13_appendix a.pdf50.93 kBAdobe PDFView/Open
14_appendix b.pdf286.38 kBAdobe PDFView/Open
15_appendix c.pdf121.53 kBAdobe PDFView/Open
16_appendix d.pdf142.08 kBAdobe PDFView/Open
17_appendix e.pdf800.04 kBAdobe PDFView/Open
18_appendix f.pdf342.04 kBAdobe PDFView/Open
19_bibliography.pdf644.14 kBAdobe PDFView/Open
20_corrigendum.pdf18.52 kBAdobe PDFView/Open
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