Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/154508
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2017-06-13T10:02:12Z | - |
| dc.date.available | 2017-06-13T10:02:12Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/154508 | - |
| dc.description.abstract | Abstract not available newline | |
| dc.format.extent | 238p. | |
| dc.language | English | |
| dc.relation | No. of references 91 | |
| dc.rights | university | |
| dc.title | Consumer behaviour and advertisements carrying sales promotion messages a study of urban women in Pune city | |
| dc.title.alternative | - | |
| dc.creator.researcher | Bootwala, Shaila | |
| dc.subject.keyword | Generalisation | |
| dc.subject.keyword | Discremination | |
| dc.subject.keyword | Reinforcement | |
| dc.subject.keyword | Cognitive | |
| dc.subject.keyword | Attitudes | |
| dc.description.note | Bibliography p. 226-235; Appendix p. 236-238 | |
| dc.contributor.guide | Anwar, Shaikh Aftab | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Savitribai Phule Pune University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2004 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| /01_title.pdf | Attached File | 19.27 kB | Adobe PDF | View/Open |
| 01_title.pdf | 19.27 kB | Adobe PDF | View/Open | |
| /02_certificate.pdf | 24.63 kB | Adobe PDF | View/Open | |
| 02_certificate.pdf | 24.63 kB | Adobe PDF | View/Open | |
| /03_declaration.pdf | 16.25 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 16.25 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 39.96 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 66.17 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 25.87 kB | Adobe PDF | View/Open | |
| 07_list of graphs.pdf | 20.57 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 698.14 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 942.21 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 1.82 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 532.76 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 628.14 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 436 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 279.74 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 140.07 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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